Our Purpose

At The Cricket Media Company, our purpose is to use the power of cricket as a transformative tool for social impact in Africa. We believe that cricket is more than just a sport—it is a game that instills discipline, teamwork, patience, and integrity. By engaging young boys and girls, especially from underserved communities, we aim to keep them in school, nurture their talents, and provide them with a platform for growth. Cricket becomes the bridge that connects education, character building, and opportunities for a better future.

Tayo Sowole

Co-Founder

Our Mission

To use cricket as a force for education, inspiration, and community in Africa.

Social Impact through Cricket

To use cricket as a channel to engage children and youth, keeping them in school while teaching values that guide their personal and social lives. We create inclusive programs that mix sports, academics, and mental well-being, giving children a safe, structured, and inspiring environment to thrive.

Cricket Media & Engagement

Through our media arm, The Middle Stump, we aim to deliver timely and accurate cricket news, analysis, and insights, while providing a platform for fans and cricketers to connect, share stories, and celebrate the spirit of the game.

Our Vision

Our vision is to become Africa's leading platform for cricket news, analysis, and community engagement—while also being a driving force for social transformation through the sport. We envision a continent where cricket is not only celebrated as a game but embraced as a tool for education, inclusion, gender equality, and healthy living. Ultimately, we seek to foster a generation of young people who, inspired by cricket, will excel both on and off the field.

Our Core Values

"Our core values serve as the compass for our work, shaping how we engage with children, fans, and partners. They reflect our passion for cricket, our commitment to fairness and integrity, and our dedication to building communities where sport becomes a force for education, empowerment, and social good."

Passion for Cricket

We are driven by an unwavering love for the sport and the opportunities it creates.

Accuracy and Fairness

We commit to delivering news, analysis, and content that is trustworthy, balanced, and insightful.

Community Building

We strive to create safe spaces for cricket lovers and children alike to connect, learn, and grow together.

Giving Back

we dedicate ourselves to outreach programs that uplift underprivileged children and open new doors for their future.

Integrity and Responsibility

We believe in doing the right thing—whether in journalism, coaching, or mentorship - holding ourselves accountable to the highest standards.

Innovation in Impact

We continually seek new ways to blend sport, media, and social change to make lasting differences in the lives of young people.

About Us