Social Impact through Cricket

At The Cricket Media Company, our purpose is to use the power of cricket as a transformative tool for social impact in Africa. We believe that cricket is more than just a sport—it is a game that instills discipline, teamwork, patience, and integrity. By engaging young boys and girls, especially from underserved communities, we aim to keep them in school, nurture their talents, and provide them with a platform for growth. Cricket becomes the bridge that connects education, character building, and opportunities for a better future.

Tayo Sowole

Co-Founder